Product Manager (Home Appliances)

12 Nov

Posted 2 years ago

Key Activities:

PLC Management (Marketing)

  • Line up preparation and communication, including full product launching plan/budget, covering ATL & BTL Marketing Strategy/investment with key local messaging.
  • Product Selection and line up / channel strategy.
  • Competitor product analysis (Positioning and Pricing).
  • Development of Marcom & Sales Support material for product group including: P.O.S. Display rack/solution, Sales Catalogues, Sales Tool Kit, Salesvtalk guides for FSM.
  • Digital Media management including SNS and Home website.
  • PR strategy development, execution and monitoring, including Digital media.

Market Intelligence

  • Analysis and reporting to management and HQ on cyclical 3rd party M.I. reports such as GFK, DAS and BAS.
  • Regular Price Positioning monitoring compared to competitors.
  • Regular Incentive Positioning monitoring compared to competitors.
  • Conduct Ad Hoc Market Research on consumer preferences and consumption habits/ trends to better inform product strategy and marketing decisions.


  • Maintain Key Product Management Tools: Roadmap, Specification, Competitor Feature Comparison analysis, Price Positioning Matrix, Weekly Retail Price Tracking, Display Guideline, Content management Guideline SDA Channel breakdown.
  • Daily updates to Business Documents regarding Weekly Sales, Monthly Sales, GP, Pricing and Sales partner sales.
  • Maintain Sales System Pricing updates monthly.
  • Maintain PSI for assigned product category. [3 month – Purchases, Sales, Inventory]
  • Secure Government legislative Import approvals required for product category, such as SABS / LOA / ICASA etc

Supply Chain Management

  • Responsible for weekly update of 20 week rolling demand forecast, for all incoming SKU’s, effective forecasting, stock management and logistics to ensure on time product delivery.
  • Improving SCM Key Performance Indicators, including: Sell-out forecasting accuracy, Consensus achievement of sales between Product marketing and Sales staff, Sales staff Order earliness achievement, Sales Capability Index, Product forecasting accuracy.


  • Educational experience: Post Graduate diploma or MBA
  • Product Manager to own a Product
    • have product and market analysis experience.
    • Liaising with retail channels
    • Understand Lifecycle of the product
    • Knowledge of profitability of the product
    • 50% of this position is supply chain and must have forecasting knowledge  – they order stock weekly (Stock management knowledge)
    • Ability to analyse data and retail data analysis for comparisons
    • Problem solving on stock management
    • The person must be able to identify with home appliances products (Fridge washing machines, microwave and cooking appliances)
    • Have a solutions for retailers and be able to fight for negotiate for good space within the store
    • Price and promotion knowledge

Interested candidates can send their CVs to

Job Features

Job CategoryConsumer Electronics

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